Situation Analysis
Aim of Situation Analysis – to collect experience about the use of AI powered tools in tourism companies and organizations: benefits and challenges of AI technologies for tourism company, how the company came up with the idea to install AI technologies, how much funding was allocated to implement AI solutions in the company etc.
This activity implies qualitative research – semi-structured interview with tourism companies and organisations using AI powered tools (chatbots, face recognition tools etc.). The partners will record the entire interview and create a video summary of the interview for a maximum of 10 minutes.
Additionally, the 2 nd project partner from Lithuania Higher Education Institution Klaipėdos Valstybinė kolegija will conduct scientific research „Artificial Intelligence Tools and Creativity in Tourism Industry“.
Tourism companies and organisations from Lithuania, Latvia, Sweden, Greenland and Norway are invited to participate in project scientific research and to fill in the questionnaire (in English).
Results
Video interviews with tourism organisations about use of AI tools in their daily work:
1. Interview with Manager of UAB “Gelos” Lina Baublienė (in Lithuanian with subtitles in English).
2. Interview with Tomas from OBRA Art Gallery (Sweden).
3. Interview with Ying (Sweden).
4. Interview with Dakota Larrykant, Founder & organizer of Malmo Ladies Tea Club (Sweden).
Participation in scientific conferences with articles based on results of qualitative research carried out during the project:
1. The 23rd International Scientific Conference Information Technologies and Management 2024. Presentation „Artificial intelligence in the tourism industry: a situation analysis“ ISMA University, Riga, Latvia 2024-04-25/26 (live participation).
ISMA Programme 1, ISMA Programme 2.
2. International Scientific Conference “Post COVID-19 Tourism”. Presentation „The Tourism Organizations Experience in Using Artificial Intelligence post COVID-19“. "St. Cyril and St. Methodius" University of Veliko Tarnovo, Bulgaria; National Institute of Geophysics, Geodesy, Geography at Bulgarian Academy of Sciences.
Bulgaria 2024-10-03/04 (online participation).
Programme of the conference.
Scientific article "Experience in Using Digital Tools Based on Artificial Intelligence: Case of the Tourism Organizations in Lithuania, Latvia and Sweden"
Scientific article "Application of Artificial Intelligence in the Tourism Sector: Benefits and Challenges of AI-Based Digital Tools in Tourism Organizations of Lithuania, Latvia, and Sweden"