About NordTourNet 4
Artificial Intelligence (AI) is a branch of computer science by which we can create intelligent machines which can behave, think and make decisions like humans. With AI technologies you do not need to pre-program machine to do some work, despite that you can create machine with programmed algorithms which can work with own intelligence. Over the years, the influence of AI has spread to nearly every aspect of tourism industry. For example, 30% of hospitality companies are using AI to improve their sales processes, websites and product personalisation. The examples of AI powered tools: chatbots (Booking.com, Scyscanner, Expedia), Google Lens, AI-Driven Mobile Applications: Hopper, TripCase–Travel Organiser, Instant Voice Translate and many others.
The spread of AI in tourism industry is caused by enormous amount of data generated today. COVID19 significantly contributed to rapid expansion of AI technologies.
By implementing previous Nordplus Adult project NordTourNet-3, partnership discovered that IT has changed tourism organizations and highlighted generational differences: newer generations (Y and Z) are more knowledgeable and skilled in digital technologies. Meanwhile older generations (Baby Boomers and X) are less proficient in IT.
For the above reasons, the beneficiaries of the project are remote workers and entrepreneurs, operating in the tourism sector, aged 50+, because it is important to train them to master AI tools and to use those tools creatively in their activities in order to be competitive in tourism market.
Target group - adult educators, teaching adults for tourism related subjects.
The activities of NordTourNet 4 project are the following:
1. Situation Analysis about the use of AI powered tools in tourism companies based on
the qualitative research.
2. Methodological material with Recommendations for Adult Educators and Tourism
Professionals in video format with animation.
3. Creativity Camp in each partner country for 8 tourism employees and/or
entrepreneurs, aged 50+ and working in remote areas.
4. The Final Virtual Conference of the project.
Artificial Intelligence (AI) is a branch of computer science by which we can create intelligent machines which can behave, think and make decisions like humans. With AI technologies you do not need to pre-program machine to do some work, despite that you can create machine with programmed algorithms which can work with own intelligence. Over the years, the influence of AI has spread to nearly every aspect of tourism industry. For example, 30% of hospitality companies are using AI to improve their sales processes, websites and product personalisation. The examples of AI powered tools: chatbots (Booking.com, Scyscanner, Expedia), Google Lens, AI-Driven Mobile Applications: Hopper, TripCase–Travel Organiser, Instant Voice Translate and many others.
The spread of AI in tourism industry is caused by enormous amount of data generated today. COVID19 significantly contributed to rapid expansion of AI technologies.
By implementing previous Nordplus Adult project NordTourNet-3, partnership discovered that IT has changed tourism organizations and highlighted generational differences: newer generations (Y and Z) are more knowledgeable and skilled in digital technologies. Meanwhile older generations (Baby Boomers and X) are less proficient in IT.
For the above reasons, the beneficiaries of the project are remote workers and entrepreneurs, operating in the tourism sector, aged 50+, because it is important to train them to master AI tools and to use those tools creatively in their activities in order to be competitive in tourism market.
Target group - adult educators, teaching adults for tourism related subjects.
The activities of NordTourNet 4 project are the following:
1. Situation Analysis about the use of AI powered tools in tourism companies based on
the qualitative research.
2. Methodological material with Recommendations for Adult Educators and Tourism
Professionals in video format with animation.
3. Creativity Camp in each partner country for 8 tourism employees and/or
entrepreneurs, aged 50+ and working in remote areas.
4. The Final Virtual Conference of the project.