Creativity Camps in partner countries
Aim of Creativity Camps (CC) was to provide tourism workers and entrepreneurs, operating in remotes areas of partner countries, with knowledge and practical skills on how to use AI technologies in tourism and hospitality sector, to encourage them to
develop new services and products based on AI technologies or to foster them to improve existing ones.
The frame of the programme of CC was developed jointly by partnership, but each partner adapted that programme for its own posiibilities, conditions and needs of participants.
The 1st CC took place in Aizpute, Latvia, on 11th April 2024. Number of participants – 20.
The 2nd CC took place in Gargzdai, Lithuania, on 12th April 2024. 18 participants from different tourism organisations of Western Lithuania attended the event.
The 3rd CC took place in Ilulissat, Greenland, on 22nd April 2024. 6 participants from different tourism organisations of Ilulissat attended the event.
The 4th CC took place in Malmo, Sweden, on 26th October 2024. Number of participants – 8.
Participants of CC were from different tourism and hospitality organisations: tourism information centers, hotels, travel agencies, guides, tour providers, entertainment organisers.museums, art galleries, coffee shops.
The frame of the programme of CC was developed jointly by partnership, but each partner adapted that programme for its own possibilities, conditions and needs of participants. Partners have agreed that all CC will include:
During CC all partners also conducted qualitative research: the observation and focus group discussions.
Creativity Camps (CC) in partner countries boosted the creativity of tourism workers and entrepreneurs aged 50+ in remote areas through AI solutions and encouraged them to use AI in their daily work. In CC participants underlined:
- the workshop was an eye opener and it made us (staff of tourism organisations) less fearful to experiment with AI. Participants of CC also understood that AI need to be fed with detailed requests to get a useful input.
- participants realised that AI is everywhere. After CC, they realised that a lot of things are AI- generated tools and they did't know it. Participants didn’t realised that they already use AI tools.
- participants understood that AI and creativity are very related and this tandem is very useful in developing marketing strategies of tourism organisations.
The insights above are very valuable for adult educators in their work with adult learners. Adult educators reflected that they will complement their teaching subjects with modules about creativity and AI, but at the same time they realised that they will need to continuously analyse rapidly emerging AI tools and monitor updates to existing AI tools.
Aim of Creativity Camps (CC) was to provide tourism workers and entrepreneurs, operating in remotes areas of partner countries, with knowledge and practical skills on how to use AI technologies in tourism and hospitality sector, to encourage them to
develop new services and products based on AI technologies or to foster them to improve existing ones.
The frame of the programme of CC was developed jointly by partnership, but each partner adapted that programme for its own posiibilities, conditions and needs of participants.
The 1st CC took place in Aizpute, Latvia, on 11th April 2024. Number of participants – 20.
The 2nd CC took place in Gargzdai, Lithuania, on 12th April 2024. 18 participants from different tourism organisations of Western Lithuania attended the event.
The 3rd CC took place in Ilulissat, Greenland, on 22nd April 2024. 6 participants from different tourism organisations of Ilulissat attended the event.
The 4th CC took place in Malmo, Sweden, on 26th October 2024. Number of participants – 8.
Participants of CC were from different tourism and hospitality organisations: tourism information centers, hotels, travel agencies, guides, tour providers, entertainment organisers.museums, art galleries, coffee shops.
The frame of the programme of CC was developed jointly by partnership, but each partner adapted that programme for its own possibilities, conditions and needs of participants. Partners have agreed that all CC will include:
- presentation with general information on AI
- demonstration of animated videos created during the project
- practical creativity tasks by using AI powered tools.
During CC all partners also conducted qualitative research: the observation and focus group discussions.
Creativity Camps (CC) in partner countries boosted the creativity of tourism workers and entrepreneurs aged 50+ in remote areas through AI solutions and encouraged them to use AI in their daily work. In CC participants underlined:
- the workshop was an eye opener and it made us (staff of tourism organisations) less fearful to experiment with AI. Participants of CC also understood that AI need to be fed with detailed requests to get a useful input.
- participants realised that AI is everywhere. After CC, they realised that a lot of things are AI- generated tools and they did't know it. Participants didn’t realised that they already use AI tools.
- participants understood that AI and creativity are very related and this tandem is very useful in developing marketing strategies of tourism organisations.
The insights above are very valuable for adult educators in their work with adult learners. Adult educators reflected that they will complement their teaching subjects with modules about creativity and AI, but at the same time they realised that they will need to continuously analyse rapidly emerging AI tools and monitor updates to existing AI tools.