Qualitative Research
One of the main activities of NordTourNet-3 project is Qualitative Research (QR).
The aim of QR – to find out communication problems between different generations in tourism companies. Also to identify, how employees of different generations communicate with customers of different generations, what tools do they use to communicate with customers and each other, what communication problems are encountered and what
solutions can be for problems’ solving.
QR will consist of semi-structured interview and observation:
1.1. Semi-structured interview will be conducted with 4 representatives of tourism companies, one respondent per generation, i.e. one respondent from Baby-Boomers, X, Y and Z generations. The aim of semi-structured interview - to find out attitudes and opinions of representative of each generation on the communication process within the company: communication tools used, encountered problems and how those problems were or will be solved.
1.2. Observation of communication process in tourism companies of representatives of 4 generations - Baby-Boomers, X, Y and Z. This may be a conversation between the administrator and the client at the hotel reception, travel agency manager and traveller, owner of hostel and his/her guests and etc. Each partner must observe at least 4 different communication processes.
The result of QR - identified communication problems of 4 generations in tourism companies. Each partner will collect at least 20 communication problems and their solutions. On the basis of problems collected the main product of the project – game, as
education tool for adult learners – will be created.
Participation in scientific conferences
05/05/2021 - Scientific conference of Kaunas University of Applied Sciences "Business Issues from the Point of View of Future Specialists". Title of paper: ""Communication Problems of Different Generations in Tourism Organisations: Lithuanian Case Analysis".
Programme
20-21/04/2022 - XXIII International Scientific Conference of Turiba University „Communication and development of interdisciplinary competences in the digital age“. Title of paper: “Developing adult learners’ 21st century skills in eliminating intergenerational communication problems in tourism enterprises”.
Programme
28-29/04/2022 - International Scientific Conference of Vilnius University „Expressions of Information and Communication Theory and Practice 2022“. Title of paper: “Problems of internal and external communication among different generations of employees in tourism organizations: case studies of Lithuania, Latvia, and Sweden”.
Programme
9-10/06/2022 - 9th international scientific conference “New trends in management and production engineering - regional, cross-border and global perspectives”. Organisers: WSB University, Dąbrowa Górnicza, Faculty of Applied Sciences (Poland) University of Žilina, Institute of Management (Slovakia) VŠB – Technical University of Ostrava, Faculty of Economics (Czech Republic). Title of paper: “Internal and external communication between employees of different generations: emerging problems in Lithuanian, Latvian and Swedish tourism organizations“.
Book of abstracts
One of the main activities of NordTourNet-3 project is Qualitative Research (QR).
The aim of QR – to find out communication problems between different generations in tourism companies. Also to identify, how employees of different generations communicate with customers of different generations, what tools do they use to communicate with customers and each other, what communication problems are encountered and what
solutions can be for problems’ solving.
QR will consist of semi-structured interview and observation:
1.1. Semi-structured interview will be conducted with 4 representatives of tourism companies, one respondent per generation, i.e. one respondent from Baby-Boomers, X, Y and Z generations. The aim of semi-structured interview - to find out attitudes and opinions of representative of each generation on the communication process within the company: communication tools used, encountered problems and how those problems were or will be solved.
1.2. Observation of communication process in tourism companies of representatives of 4 generations - Baby-Boomers, X, Y and Z. This may be a conversation between the administrator and the client at the hotel reception, travel agency manager and traveller, owner of hostel and his/her guests and etc. Each partner must observe at least 4 different communication processes.
The result of QR - identified communication problems of 4 generations in tourism companies. Each partner will collect at least 20 communication problems and their solutions. On the basis of problems collected the main product of the project – game, as
education tool for adult learners – will be created.
Participation in scientific conferences
05/05/2021 - Scientific conference of Kaunas University of Applied Sciences "Business Issues from the Point of View of Future Specialists". Title of paper: ""Communication Problems of Different Generations in Tourism Organisations: Lithuanian Case Analysis".
Programme
20-21/04/2022 - XXIII International Scientific Conference of Turiba University „Communication and development of interdisciplinary competences in the digital age“. Title of paper: “Developing adult learners’ 21st century skills in eliminating intergenerational communication problems in tourism enterprises”.
Programme
28-29/04/2022 - International Scientific Conference of Vilnius University „Expressions of Information and Communication Theory and Practice 2022“. Title of paper: “Problems of internal and external communication among different generations of employees in tourism organizations: case studies of Lithuania, Latvia, and Sweden”.
Programme
9-10/06/2022 - 9th international scientific conference “New trends in management and production engineering - regional, cross-border and global perspectives”. Organisers: WSB University, Dąbrowa Górnicza, Faculty of Applied Sciences (Poland) University of Žilina, Institute of Management (Slovakia) VŠB – Technical University of Ostrava, Faculty of Economics (Czech Republic). Title of paper: “Internal and external communication between employees of different generations: emerging problems in Lithuanian, Latvian and Swedish tourism organizations“.
Book of abstracts